NMC: advertising, branding, print design, wayfinding
As the in house designer at the National Music Centre, I am responsible for creating print collateral, web graphics, and outreach materials.
Alberta Spotlight.
The Alberta Spotlight series is a monthly concert series showcasing emerging talent from across the province. I’ve build a consistent promotional campaign including posters, programs, and print and digital advertisements for the series using a brand originally designed by Dana Woodward of Three-Legged Dog.
Studio Bell Summer Campaign 2019
General admission summer campaign on Calgary Transit LRT system and at Calgary airport.
Holiday Fundraising Campaign 2019
This digital first campaign contextualizes key statistics to demonstrate the impact and scope of activities of the National Music Centre. The campaign that run from November 26 to December 31, 2019 across NMC social media and the advertisements in the Calgary Herald and NationalPost.ca.
